Friday, December 31, 2010

Easy innovation

According to Theodore Levitt, creativity is thinking up new things, while innovation is doing new things. Both are invaluable: a thought without application is nothing more than a thought; an application with no thought behind it is a waste of energy.

The people at OpenInvo recognize this, and are trying to bring left and right hemispheres together, by inviting people with ideas to share them in a protected environment, and to match the ideas with people itching to do something with them.

What a great idea!

TechCrunch have a good article on OpenInvo, with plenty of pursuant comments, here.

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